Social Ads · Meta · TikTok
Social Ads: reach the right people on Instagram, Facebook and TikTok.
Paid social on Meta and TikTok to generate demand, capture leads and sell. We handle strategy, audiences, creative direction and measurement.
Social Ads, explained in one paragraph.
Social Ads is paid advertising on social platforms: Instagram and Facebook (through Meta Ads) and TikTok (through TikTok Ads). Unlike Google, the person is not searching: the campaign has to earn attention and create interest. That is why creative matters as much as targeting, and why we measure impact on sales and leads rather than likes.
When it makes sense.
Ecommerce
Connected catalogue, prospecting and dynamic remarketing campaigns, revenue measured per campaign.
Lead generation
Native forms or landing pages, lead qualification and a connection to your CRM or WhatsApp so you answer fast.
Local businesses and events
Area-based reach, promotions and launches with tight budgets and specific goals.
What the work involves.
Funnel strategy
What we say to people who do not know you, to those who have already seen you and to those who almost bought. Each stage with its own budget and metric.
Audiences and targeting
Broad audiences with conversion signals, lookalikes and behaviour-based remarketing from your site.
Creative
Creative direction: scripts, hooks and formats that work on each platform. We produce with your material or coordinate production.
Continuous testing
Systematic testing of creative, copy and audiences, with decision criteria set before launch.
Measurement
Pixel and conversions API installed properly, correct events, and a cross-check against your real sales data.
Monthly report
Cost per result, return per campaign and which creative won. With the decisions for the month ahead.
How we work.
Diagnosis
We review where you stand in this channel and the ones around it. We tell you what is there and what is missing.
Plan
Prioritised actions with an estimate of effort and outcome. You know what will be done before we start.
Execution
We do it, or we coordinate your team. No layers between the strategy and the work.
Measurement
Monthly report with leads, sales and cost. What worked, what did not and what changes next month.
Related services
Questions about Social Ads.
Meta or TikTok? Which suits me?
Do I have to make the videos and photos myself?
What is the minimum budget?
How do I know the sales come from the ads?
Shall we talk about Social Ads?
A 30-minute call to review your situation and tell you whether this is the channel to start with. Free, no strings attached.