AI visibility · AEO · GEO
AI visibility: get recommended by ChatGPT, Perplexity and Google.
More and more people ask an AI assistant instead of searching Google. We work so that, when they ask about what you do, your business is one of the answers.
AI visibility, explained in one paragraph.
AI visibility, also called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization), is the work of getting generative engines (ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews) to cite and recommend your business in their answers. These systems do not rank links: they select sources they consider clear, consistent and reliable, and summarise them. Whether they pick you depends on how you describe your business, on what other sites say about you, and on whether your content answers the questions people actually ask.
When it makes sense.
Businesses whose competitors already appear in ChatGPT
If the assistant recommends others and not you when someone asks about your service in your area, there is a concrete, measurable opportunity.
Service companies that get compared
Agencies, clinics, firms, software. Questions like “which is the best” or “how much does it cost” are increasingly answered by AI.
Brands with SEO already in place
If you already have organic traffic, AI visibility is the next step and builds on the same technical and content foundation.
What the work involves.
Visibility audit
We define the prompts that matter for your business and check what the main models say today about you and about your competitors.
Entity and consistency
Identical name, location, services and description across your site, structured data, Google Business Profile, directories and profiles. Models penalise ambiguity.
Structured data
Schema for the organisation, services, FAQs and pages, linked to each other with identifiers so the information is machine-readable.
Citable content
Direct answers at the top of each page, real FAQs, verifiable figures and clear definitions a model can lift without reinterpreting.
Mentions in sources models cite
Industry directories, local and specialist press, reviews, comparison listings. We work the sources that actually appear in answers in your category.
Access for AI crawlers
A robots.txt that allows GPTBot, ClaudeBot, PerplexityBot and Google-Extended, content in HTML rather than JavaScript only, sitemap and llms.txt.
Monthly measurement
Tracking of mention share by prompt and by model, movement against competitors, and referral traffic from AI assistants.
How we work.
Diagnosis
We review where you stand in this channel and the ones around it. We tell you what is there and what is missing.
Plan
Prioritised actions with an estimate of effort and outcome. You know what will be done before we start.
Execution
We do it, or we coordinate your team. No layers between the strategy and the work.
Measurement
Monthly report with leads, sales and cost. What worked, what did not and what changes next month.
Related services
Questions about AI visibility.
What do AEO and GEO mean?
Can AI visibility be measured?
Does AI visibility replace SEO?
How long does it take to show?
Shall we talk about AI visibility?
A 30-minute call to review your situation and tell you whether this is the channel to start with. Free, no strings attached.