GEO & AI search optimization agencyWe get ChatGPT to recommend your business.

Your customers are asking AI before they ask Google. We're a digital marketing agency focused on generative engine optimization (GEO): we measure what ChatGPT, Gemini and Google say about you, and work to get you recommended.

  • Free AI visibility audit
  • Talk to the person doing the work
  • No long-term contract
ChatGPT
Who's the best dentist in Madrid?

Here are a few highly rated options:

  1. Business A★ 4.9 · 499 reviews
  2. Business B★ 4.9 · 478 reviews
  3. Business C★ 4.8 · 648 reviews
  4. And you?You're not there
Example based on real answers we've analyzed.
45%

of consumers already use AI to find local businesses. A year earlier it was 6%.

28%

tried a new business because an AI recommended it.

53%

double-check on Google afterwards. That's why we work on both at once.

Sources: BrightLocal 2026 · Yext 2026

Our focus

AI search optimization for businesses that want to be the answer.

AI recommends only a few, and not always the best. We measure where you stand and work on what it looks at before naming anyone.

  • ★
    Reviewsrecent and replied to
  • ↗
    Sourcesdirectories and rankings it checks
  • ?
    Answerson your site, to what people ask
  • ⌁
    Technicala website AI can read

What we found measuring in Madrid

7 out of 11 answers from ChatGPT and Google named the same two businesses.

691Google reviews for another business
0times recommended

How we work

We start with your goal. The channel comes second.

01

Audit

We ask AI and Google what your customers would ask, and see where you show up.

02

Plan

We rank the changes by impact and effort. The biggest wins go first.

03

Execution

We do the work ourselves, in sync with your SEO, your campaigns and your website.

04

Measurement

Every month, the same questions and real screenshots. You always know where you stand.

Free AI visibility audit

Before we talk about anything, we show you where you stand.

Free

No strings attached. We just need to know what you do and where.

Book 20 minutes ↗ or message us →
  1. We ask AI about you. What your customers would ask, in ChatGPT, Gemini and Google, several times over.
  2. We give you your GEO score out of 100. Based on 7 criteria, plus who AI recommends instead of you.
  3. We walk you through it in 20 minutes. Over video call, with screenshots and the three changes that would move you up the most.

Frequently asked questions

L
Luis CunilleraGrowth Partner at SHIFT · 10+ years in SEO and search visibility

Updated October 2026

What does a GEO agency do?

It works to get assistants like ChatGPT, Gemini or Google AI Mode to name your business when someone asks about what you do. It measures what they answer today, finds what's missing for them to recommend you, and fixes it: reviews, presence in the sources they check, your website content and the technical side.

Does AI search optimization replace SEO?

The two work together. AI relies heavily on what it already finds on Google, and more than half of people check on Google what an AI recommends. That's why we run SEO and GEO side by side, under one plan.

What services does SHIFT offer?

Our focus is AI search optimization (GEO). We also do SEO, Google Ads, Social Ads on Instagram, Facebook and TikTok, automation and consulting, and we coordinate them so everything pushes in the same direction.

What kind of businesses do you work with?

Businesses that depend on being found and chosen: local businesses, multi-location brands and online stores. We work with clients across Spain and abroad, remotely, with meetings over video call.

How do we get started?

With a free AI visibility audit. We ask ChatGPT, Gemini and Google what your customers would ask, give you your GEO score out of 100, and walk you through the three changes that would move you up the most in 20 minutes. If you want to continue, we send you a written plan with no long-term contract.

Does AI recommend you? We'll tell you for free.

Tell us what you do and where. Within 24 hours we'll get back to you with what we found.