Google Ads · PPC

Google Ads: show up exactly when someone searches for what you offer.

Search, Shopping and Performance Max campaigns built to bring leads and sales at a cost that makes sense for your business. With measurement done properly from day one.

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What it is

Google Ads, explained in one paragraph.

Google Ads is Google's advertising platform. It lets you show ads to people actively searching for a product or service, and pay only when they click. Managed well, it is the fastest channel for winning customers. Managed badly, it is the fastest way to spend budget on searches that never buy.

Who it is for

When it makes sense.

Service companies

Leads by call or form: home renovation firms, clinics, lawyers, insurance, training. Search and call campaigns.

Ecommerce

Shopping and Performance Max with an optimised feed, revenue tracking and a strategy driven by margin, not just sales.

Local businesses

Radius-targeted campaigns, location extensions and ads on Google Maps.

What it includes

What the work involves.

Account structure

Campaigns and groups organised by intent and margin, so budget goes to what converts.

Search terms and negatives

Weekly review of which searches you appear for, and a negative list so you stop paying for the ones that do not matter.

Ads and extensions

Ad copy with continuous testing, plus sitelink, call, location and price extensions.

Landing and conversion

We review the page the click lands on. If it does not convert, optimising the bid is pointless.

Measurement

Conversions configured in Google Ads and GA4, call tracking and, if you have a CRM, import of real sales.

Bidding and budget

Bid strategy matched to the goal (CPA or ROAS), daily spend control and allocation across campaigns.

Monthly report

Cost per lead or return on investment, what changed and what happens next month. No filler metrics.

How

How we work.

Diagnosis

We review where you stand in this channel and the ones around it. We tell you what is there and what is missing.

Plan

Prioritised actions with an estimate of effort and outcome. You know what will be done before we start.

Execution

We do it, or we coordinate your team. No layers between the strategy and the work.

Measurement

Monthly report with leads, sales and cost. What worked, what did not and what changes next month.

Related services

Social Ads SEO Automation

FAQ

Questions about Google Ads.

How much should I invest in Google Ads?

Ad spend is paid directly to Google and is separate from our fees. The sensible minimum depends on the cost per click in your sector and how many leads you need for it to pay off. We work it out with you on the first call using real data from your market.

When do results start arriving?

The first clicks and leads arrive within days. Optimising the account to a stable cost per lead takes between four and eight weeks, because we need enough data to make decisions.

What campaign types do you use?

Search for direct intent, Shopping and Performance Max for ecommerce, and call or local campaigns when the business is physical. We do not use Display or video unless there is a specific, measurable reason.

Is the Google Ads account mine?

Yes, always. We work inside your account, with your billing and your history. If we ever stop working together, all of it stays with you.

Contact

Shall we talk about Google Ads?

A 30-minute call to review your situation and tell you whether this is the channel to start with. Free, no strings attached.

Book a call ↗ WhatsApp hola@shiftagency.es