SEO · Search engine optimization

An SEO agency to get you found on Google.

We work on your website so it ranks near the top when your customers search for what you offer, without paying for every visit. And since AI reads the same websites Google does, it's also the foundation of your visibility in ChatGPT.

Ads only

You pay for every visit. When you stop spending, the traffic stops.

With SEO

You invest in ranking. Once you're up there, traffic keeps coming without paying per click.

What is SEO?

SEO (search engine optimization) is the work of getting your website to show up organically on Google for the searches that matter to your business. It's an asset you build over time, and once it ranks, it brings you customers on an ongoing basis.

Our SEO work.

01

SEO audit

We review your site from top to bottom (technical, content and links) to see what's holding back your rankings and where to start.

02

Technical SEO

Speed, structure, crawl errors and structured data, so Google and AI can read your site properly.

03

Content and keywords

We pick the searches that bring you customers and create the pages to rank for them.

04

Authority and links

Quality mentions and links so Google trusts your domain.

05

Local SEO

Your Google Business Profile, reviews and consistent details across the web, so you show up on the map.

06

Measurement

Rankings, traffic and conversions every month, with data-driven adjustments.

SEO is the foundation of your AI visibility.

ChatGPT, Gemini and Google AI Mode lean on websites that already rank. That's why we approach SEO with AI in mind too: content that answers real questions and structured data AI understands.

AI Search Optimization

Ask ChatGPT about what you do. Do you come up?

AI Search Optimization ↗ Check your GEO score →

Frequently asked questions

L
Luis CunilleraGrowth Partner at SHIFT · 10+ years in SEO and search visibility

Updated October 2026

What is SEO?

SEO (search engine optimization) is the work of getting your website to appear organically, without paying for ads, in Google's results for the searches that matter to your business.

What is an SEO audit?

A full review of your website (technical side, content and links) to find what's holding back your rankings and where to start. It's usually the first step in an SEO project.

What's the difference between SEO and SEM?

SEO is organic ranking on Google, with no cost per click; SEM is paid search advertising (Google Ads). SEO takes longer and lasts; SEM is immediate and you pay per visit. Many businesses combine both.

How long does SEO take to deliver results?

It's a medium-term effort. The first movements usually show within a few months, and solid results build progressively. After that, it keeps paying off.

How does SEO relate to AI search optimization?

AI uses much of what it finds on Google to decide who to recommend. A well-ranked, clear website with structured data has a far better chance of appearing in answers from ChatGPT or Google AI Mode.

Want to show up on Google and in AI?

We'll show you where your website stands today and what changes would move it up. Free audit, no strings attached.