Strategy and structure
Goals, keywords and campaign structure defined before spending a cent.
Google Ads · PPC
A Google Ads agency to show up when people search for you.
Google campaigns that reach people already searching for what you offer. We capture that demand from day one and optimize every month so every euro works harder.
Unmanaged
You bid blindly, pay for clicks that don't convert and can't tell which campaign works.
With SHIFT
Your budget goes to the searches that bring customers and gets adjusted with data every month.
What is Google Ads?
Google Ads is Google's advertising platform. Your ads appear above the results when someone searches for something related to your business, and you pay when they click. It's the fastest way to reach people who are ready to buy.
Our Google Ads work.
Campaign setup
Search, Performance Max and remarketing, with ads and landing pages built to convert.
Conversion tracking
We know which ad and which search bring real customers, beyond just clicks.
Ongoing optimization
Bids, keywords and ads fine-tuned every month to lower your cost per result.
Ads and AI answers, in the same search.
Google already shows AI answers above the ads. We coordinate your campaigns with your AI visibility so that however your customers ask, they find you.
AI Search Optimization
Ask ChatGPT about what you do. Do you come up?
AI Search Optimization ↗ Check your GEO score →Frequently asked questions
Updated October 2026
What is Google Ads?
It's Google's advertising platform. Its ads appear above the search results when someone looks for something related to your business, and you pay when they click.
How does pay-per-click (PPC) work?
You bid to appear for certain searches and pay when someone clicks your ad. The more relevant your ad and your page, the less you pay per click.
What's the difference between Google Ads and SEO?
Google Ads puts you at the top from day one, for as long as you invest. SEO takes longer to build and has no cost per click. They complement each other: ads deliver results now while SEO builds over the medium term.
What is Performance Max?
It's a Google campaign type that shows your ads across Search, YouTube, Display, Gmail and Maps from a single campaign, using Google's AI to find the people most likely to convert.
What budget do I need for Google Ads?
It depends on your area and what each click costs for your searches. In the audit we give you a realistic figure to start with data and scale what works.
Want campaigns that bring in customers?
We review your account or your starting point and tell you where the opportunity is. Free, no strings attached.