AI Search Optimization · GEO

Generative engine optimization so ChatGPT recommends your business.

Ask ChatGPT about what you do. Do you come up? More and more customers ask AI for recommendations before they search on Google. We show you what it says about you, why it recommends others, and we fix it.

  • Free AI visibility audit
  • Talk to the person doing the work
  • No long-term contract
  • Reply within 24 h
ChatGPT
Who's the best dentist in Madrid?

Here are a few highly rated options:

  1. Business A★ 4.9 · 499 reviews
  2. Business B★ 4.9 · 478 reviews
  3. Business C★ 4.8 · 648 reviews
  4. And you?You're not there
Example based on real answers we've analyzed.

The shift

In one year, AI went from novelty to habit.

Share of consumers using ChatGPT or other AI tools to find local businesses.

Sources: BrightLocal 2026 · Yext 2026

What we found measuring

AI recommends only a few. And not always the best.

We asked ChatGPT and Google 11 questions about the same service in Madrid. Two businesses took almost every mention. Another one, with more reviews than anyone, didn't appear once.

7 out of 11 answers named the same two businesses.

691Google reviews
0times recommended

How we do it

We work on what AI looks at before it recommends anyone.

★

Reviews

Coming in on their own after every visit, recent and replied to.

↗

Sources

Being listed in the directories, rankings and sites AI checks in your city.

?

Answers

Pages that cover what people ask: pricing, timelines, who does the work.

⌁

Technical

A fast website that Google and AI can read without issues.

  1. We ask ChatGPT, Gemini and Google what your customers would ask, several times over.
  2. We fix what matters most for the least effort, first.
  3. We measure monthly whether you're named, linked or recommended, and show you with screenshots.

Your GEO score

How much does AI take you into account?

Free AI visibility audit

Before we talk about anything, we show you where you stand.

Free

No strings attached. We just need to know what you do and where.

Book 20 minutes ↗ or message us →
  1. We ask AI about you. What your customers would ask, in ChatGPT, Gemini and Google, several times over.
  2. We give you your GEO score out of 100. Based on 7 criteria, plus who AI recommends instead of you.
  3. We walk you through it in 20 minutes. Over video call, with screenshots and the three changes that would move you up the most.

And then? If you want to continue, we put together a plan tailored to you, in writing and with no long-term contract. And if we don't think it's worth it for you, we'll tell you.

Questions about AI search optimization

L
Luis CunilleraGrowth Partner at SHIFT · 10+ years in SEO and search visibility

Updated October 2026

What is GEO and how is it different from SEO?

GEO (generative engine optimization) is the work of getting ChatGPT, Gemini or Google AI Mode to name your business when someone asks about what you do. SEO places you in Google's list of results; GEO puts you inside the AI's answer. The two complement each other and work best together.

Why does ChatGPT recommend my competitors and not me?

Because AI trusts what it finds about each business: the number and recency of reviews, presence in directories and rankings in your city, and websites that clearly answer what people ask. If your competitors have more of that, they come up first. In the audit we tell you exactly what you're missing.

How do I get ChatGPT to recommend my business?

By working on four things: recent reviews that get replies, presence in the sources AI checks, pages that cover pricing, timelines and who does the work, and a website AI can read. Then you need to measure it every month, because the answers change.

What does the free AI visibility audit include?

We ask ChatGPT, Gemini and Google what your customers would ask, several times over. We give you your GEO score out of 100, show you who AI recommends instead of you, and walk you through the three changes that would move you up the most in 20 minutes. No strings attached.

How long until I see results?

Website and content fixes usually show within weeks. Reviews and directory presence take longer: solid results tend to appear between 3 and 6 months.

Can you guarantee AI will recommend me?

No. Nobody controls what an AI answers, so be wary of anyone who guarantees it. What we do is work on what we see carries weight, and measure it every month with the same questions and real screenshots.

We'll show you what AI says about you.

Tell us what you do and where. Within 24 hours we'll get back to you with what we found.